Paulina Zárate

Marketing Specialist

At ASG, Paulina specializes in multicultural marketing, research and ethnic media campaigns for diverse clients. She leads focus groups, produces videos, develops brands, designs websites and interacts with the media to ensure campaigns are successful.

Paulina gained experience in marketing working at HBO, within the company’s multicultural marketing department in New York City, while also coordinating promotions for HBO Latino.

Previously, she facilitated a leadership program for the Project 99 start-up, traveling to the Dominican Republic and Mexico City to host multi-day workshops for young entrepreneurs.  She completed her undergraduate degree in Marketing from Babson College.